Episode 8 - The Product Development One

The Journey of Product Development at HONA: From Idea to Launch In this episode of the HONA podcast, Mike and Charl dive deep into the intricate process of product development. They discuss how a product moves from an initial idea or community request to its final launch, using their own brand's experience with developing hard gel products as a case study.

The duo elaborates on the importance of not compromising on quality, safety, and performance, and explains how using an agile approach helps HONA achieve this.

They also touch on the legal and compliance aspects involved, the challenges of quick trend adaptation, and the extensive testing and trial phases with various nail techs. The podcast ends with some light-hearted client anecdotes and the latest behind-the-scenes look at HONA's exciting new product launches.

00:00 Welcome to the HONA Podcast

00:22 Today's Topic: Product Development

01:23 Shout Out of the Week

02:29 Challenges in Product Development

04:24 The Testing Phase

06:57 From Testing to Trial

11:27 Community Trials and Feedback

15:02 Compliance and Packaging

17:12 Custom Containers for TrueSculpt

17:25 Label Compliance and Requirements

18:18 Additional Products and Packaging

19:40 Challenges of Following Trends

20:36 From Brainstorm to Product Launch

21:39 Marketing and Outreach Efforts

24:39 Client Interactions: The Fun Side

28:22 Behind the Scenes: Hard Gel Launch

29:24 Wrapping Up and Looking Ahead