Episode 7 - The Pricing One

Mastering Nail Tech Pricing: Setting the Right Prices for Your Services

In this episode of the HONA podcast, hosts Mike and Charl dive into the complexities of pricing your nail services. They discuss structuring a price list, considering treatment costs, implementing deposits, and handling cancellations and no-shows. Highlighting the stigma around nail tech pricing, they advocate for educating both nail techs and clients on the value of skilled nail services.

They also tackle common misconceptions, provide tips for calculating expenses, and reflect on the importance of regular price increases. If you're a nail tech looking to refine your pricing strategy, this episode is packed with actionable insights and expert advice.

00:00 Introduction to the HONA Podcast

00:27 Today's Topic: Pricing in the Nail Industry

01:35 Shout Out of the Week

02:45 Challenges in Nail Pricing

08:18 Structuring Your Price List

10:21 Factoring in Costs and Setting Prices

14:18 Adjusting Prices and Client Communication

17:39 Competitive Pricing and Client Perception

20:17 Valuing Your Worth: Aim for a Ferrari Client

20:47 Factoring in Marketing and Admin Tasks

21:52 Cancellation Fees and Deposits

23:39 Handling No-Shows and Enforcing Policies

26:50 Unpopular Opinions in the Nail Tech World

34:50 Behind the Scenes with Hona

36:33 Looking Ahead: Trends and Future Topics